You Can't Miss: A Zine of Giant Proportions

Eye Magazine's blog features Upon Paper this week. Upon Paper is described as "biannual / bilingual print publication" in the post, and it's available online or in an exhibit in Berlin. Paul Hetherington, the director, talks about his zine in an interview with Eye.

Here is a photo of the actual publication.
Credit: Eye Magazine's Blog (http://www.eyemagazine.com/blog/post/upon-paper)

Here is a photo from the Upon Paper exhibit in Berlin. This is one spread.
Credit: Eye Magazine's Blog (http://www.eyemagazine.com/blog/post/upon-paper)

The magazine measures 49 x 69 cm (19 x 27 in). Its creators made it huge to draw attention to the form so people would have to find a place to sit down and read it. The magazine's format and subject (color) is clearly meant for a particular art-world audience. Instead of calling color the theme, the director calls the choice "curatorial," referencing his role as more of someone directing an art exhibit than a zine. Still, the images in the zine are very appealing, and I think anyone could appreciate them. The images in the zine are very high res and vary from photography to art from Sonic Youth’s Kim Gordon.

I think this article shows the unique way that the art world and publications can come together. Sometimes the line between is blurred.

Do you think this publication is accessible to a more general audience? What do you think a publication needs to have mass appeal?